Mobile Gaming Today #107
Weekly Highlights: May 4-11, 2026
BIG week incomin’ 😶🌫️
Joining 3 Istanbul events this week… 😅
Playdate by e2vc tomorrow, alongside Play Ventures, Tencent Games & Xsolla 🤘🏻
& Laton Summit on 13th & App Promotion Summit on 14th. Cya soon! 🕺🏻
Joining? If not, cya over MAU VEGAS! 🕺🏻
+ Updates by Gamigion? 👇🏻
A FULL Block Out 100-LV Deconstruction! 🦄
With many More Top Chart Games inside...
🦧 OK. What’s HOT?
Let’s start with 6 HOT M&As of the week… 😅
👀 Rewarded UA: Mistplay Acquires MAF’s MyChips!
MyChips plugs directly into LoyaltyPlay, turning Mistplay into a bigger distribution layer for rewarded campaigns.
💰 InMobi acquires MobileAction to strengthen AI-powered iOS growth stack
“As the advertising ecosystem shifts toward AI-led intelligence and platform-native expertise, marketers need partners who can deliver both scale and precision.”
⚡️ Kohort Raises $7M to Build AI User Acquisition Agents for Mobile Gaming
Yeah. Mobile Gaming UA is entering its “Agentic AI” era.
“The best UA teams operate more like high-frequency traders than marketers.”
🇹🇷 Mindtail Raises $2M to Redefine Hybrid Casual Puzzle with AI-Native Production
Led by APY Ventures, with participation from Inveo Ventures & Ak Portföy GSYF.
🦄 Smartly acquired INCRMNTAL: Real-Time Answers for What Drives Growth
Measurement is no longer becoming a “post-campaign reporting” layer…
💵 Soloband Games raises Series A to scale World Tour Merge!
“We’re focused on scaling World Tour Merge while continuing to build games that feel intuitive and familiar to players.”
🕺🏻 Solid Mobile Gaming Webinar Tomorrow?
Creatives, Monetization, Retention, and where Mobile Gaming is heading next.
⚡️ Supercell Acquires Metacore’s Merge Mansion. Full Buyout?
Cool, and? Potential 160 LAYOFFS…
😶🌫️ Silent Layoffs by Wooga, 10 to 20 People Affected
Another restructuring wave reportedly hit Wooga…
🎰 AppLovin’s Q1 2026: The AI Profit Machine Keeps Printing
Secret Sauce? AI, UA, Ads, AI, UA, Ads… 😅
🔥 What’s up, Unity? AI Machine, Vector, Q1 2026 Results
AI is no longer a “future bet” for Unity. Becoming the growth engine!
⚡️ Record Q1 Results by MTG Group!
+24% YoY to $343M with 14% pro forma growth & 25% EBITDA.
WUT? LiveOps Execution, DTC Push, AI Tools Drive Growth…
💰 UA Financing: A Complete Guide for Mobile Game Studios!
One of the hottest topics in Mobile Gaming today…
Well… UA Funding, UA Financing, UA MONEY! 😅
🌿 The First Session Is Not An Intro! It’s a Negotiation With The Brain.
The principles behind the first sessions that make players come back before they even realize they want to.
🔥 Hottest NEW Mobile Games??
Top Hand-picks for ya!
Hottest Merge, Match-3, 4X, Hybrid & HC Games!
• Unico Studio 🦄 is on an innovative Merge-2 drop mechanics in Orb of Balls!
Instead of dropping balls from the top with auto-merge, players shoot balls into a 360° circular arena and place them wherever they want!
• Century Games 🇨🇳 is on a new Merge-2 Drama title: Just Desserts
Yeah, Drama is printing CASH... 😅
• Seen Loop Games' 🤘🏻 Hoop N Loop?
Sand Loop + Bus & Passenger themed hybrid there
Recently, there have been MORE...
"Casino-feeling Sort-Puzzles" 🎰🧩
👉🏻 Rock & Ball
A pixel-flow style puzzle where players simply spin and send shooters onto a conveyor system.
🍒 Juice Factory by Wind, Paxie Games
A classic red & gold casino-themed Sand Loop experience built around fruit icons
Bringing casino vibes into Puzzle... 😶🌫️
BIG COURAGE & Craftsmanship there!
& New mechanics tested in Association-Puzzle 👇🏻
• Conveyor Puzzle + Word Plates = Word Jam Sort
• Tile Puzzle + Sticker = Association Scratch
& TapNation is on Jigsolitaire through Solitaire Reveal!
Top 5 here, ALL? ¯\(ツ)/¯
Many more here.
Last??
Ofc JOBS 🤟🏻
After all these LAYOFFS…
Doing our best for ya. 🌿
Thank you for reading, really.
It’s fully FREE!
Feel free to pass it on to a friend 🕺🏻