Mobile Gaming Today: Dec 16
Rollic Game Jam, Next Era for Supercell & More.
Decided to visit Bali after GF Vietnam.
Wanna see my luck?
Bali Tourist Killed As Rainy Season Floods Hit
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⭐️ Mobile Game Marketing
🦄 JigSolitaire: $150K/Day with 0 Solitaire & 0 IAPs
• 10M downloads in 30 days, 2.3M DAU, $0 IAPs, 100% IAA
💰 Pixel Flow by Loom Games passed $300K a day!
The game is actually an iteration on This is Blast! from Voodoo, which soft launched in February of this year and it is slowly scaling to $30K a day currently.
⚡️ Gossip Harbor’s LiveOps Journey: 20 to 100 Events a Month
Merge-2 is the genre that never seems to have a bad year.
While other categories rise and fall, this one just keeps climbing. Building on the idea of “slow and steady wins the race,” Gossip Harbor by Microfun ended up sprinting to become a top performer.
🚨 AppsFlyer Performance Index 2025?
Worth checking! Lots of data inside AppsFlyer Report.
🦧 Marketability Tests are DEAD!
CPI tests simulate the real funnel.
Personas are irrelevant when five concepts dominate all of gaming.
Go with APK-wrapped landing pages, especially in the AI era!
😎 Sunday City by Kefir scaled past $70K a day!
This is again a masterwork of “fake ads” into “fake onboarding” into real LTV game setup…
👉🏻 Personas are the biggest distraction in this new UA Era.
Some companies are winning because they ship volumes of creatives, and some are losing because they still believe in fairy tales.
UA is a volume play now…
🔥 Hottest Mobile Games
Top Picks here for ya! 👇🏻
Hottest Merge, Match-3, 4X, Hybrid & HC Games!
Supersonic from Unity on a new Puzzle: Fall in Hole!
Mixing Marble Puller with Drop-away mechanics.ZeptoLab tests a Color Block Jam x Marble Puller
Hybrid puzzle called Noodle Away.TapNation test an FPS Survival Game, ‘Battleops’
Different move in a Puzzle-heavy market.SayGames on a Hostile Idle-arcade Game.
Super polished, on-brand quality. Strong results soon??Rollic tests physics-based throwing + 2048-style Moving Merge.
Definitely worth watching!Popcore on a Tetris-like Game!
Rotatable 360-degree match mechanic called Circle Block.Paxie Games keeps pushing arrow-based mechanics!
Blocksweeper, an arrows game built around blocks.
🦧 UA in AI Era
We had a great chat with Jonathan from Sett & Karen from SuperSonic 🕺🏻
UA or AI fan? Recording here, worth checking! :))
Join us or just register for the Rec! 🦄
🤟🏻 Industry Highlights!
🦄 The Next Evolution of Supercell?!
Supercell just signaled its next major organizational shift, and it says a lot about where top-tier mobile studios are heading next…
👀 Rollic’s First-Ever Game Jam: 12 Teams, 36 Hours, Game Wars!
Was a solid call. Great opportunity out there.
Not just showing up to work, but actually being together as teams, plus direct contact with Rollic Product & Publishing teams, even CEO Burak Vardal.
🇹🇷 Three Turkish Mobile Studios Made it to Deloitte Fast 50
All 3 Mobile-first, Global & Growing fast.
😶🌫️ Global gaming startup funding has fallen off a cliff.
We’re talking the lowest level in over a decade, roughly $600M raised so far this year…
🇨🇳 Supercell of China, Lilith Games Portfolio Analysis
This is one of the biggest collapses in Gaming History from a company that I’ve heard been called the Supercell of China, to crisis mode.
🇦🇺 Official: Australia Bans Social Media for Under-16s!
Tech Bans in this Tech Era? Meh…
Kids won’t stop socializing. They do it elsewhere.
♟️ Chess That Feels Human? Zoe Studios secured investment!
The game is still in Dev, but the positioning is already clear.
Casual chess. Built for humans.
🇹🇷 Turkish Studio TaleMonster Games Raises $30M!
Istanbul-based casual studio TaleMonster Games, founded by former Peak Games veterans, has secured a $30M raise from undisclosed investors.
Thank you for reading, really.
It’s fully FREE!
Feel free to pass it on to a friend, it’d make my day. 🕺🏻