Mobile Gaming Today: Dec 9
November'25 Data, Creative Index, Warner Bros Deal & More!
Finally relieved after 3 major events. 😅
Still, keeping myself busy here.
Another solid newsletter for ya! 🕺🏻
⭐️ Mobile Game Marketing
👉🏻 Top Monetisation Strategies in Mobile Games?
Live Ops, Currency Bundles & Starter Pack became the standard in IP-driven games.
🤟🏻 Mobile Game Leaders: November 2025
Welcome to the October 25 version of Mobile Game Leaders!
👀 Facebook is showing much higher ROAS!
Facebook is showing much higher ROAS (example: 2.77, 3.83, 1.20), while an MMP shows far lower revenue numbers for the same campaigns.
Data from AppsFlyer Performance Index.
Top Highlight?
Adjoe is #1 in US, EMEA & APAC
🚨 Merge Is Booming, Now Century Games Landed!
Century Games‘ Tasty Travels, has recently joined the top 5.
😲 Unravel Master scaled past $50K/Day!
Get the latest on this unique puzzler with a big twist on the streak mechanic.
😶🌫️ Recent posts on Clash Royale’s comeback are wrong!
There WAS an epic comeback.
But for a different reason than people think.
⚡️ Tried to run a Web2App campaign, our whole account got rejected.
Google is playing roulette with a client’s business
(a social casino app, ironically enough). 😅
🐤 Average Retention Rates in Mobile Games?
I decided to look at this topic in that post (of course, based on the data).
🔥 Hottest Mobile Games
Top Picks here for ya! 👇🏻
Hottest Merge, Match-3, 4X, Hybrid & HC Games!
🦧 UA in AI Era
What’s changing inside the UAM Job?
We chat with Jonathan from Sett & Karen from SuperSonic 🕺🏻
Join us or just register for the Rec! 🦄
🤟🏻 Industry Highlights!
🇹🇷 Turkish Studio TaleMonster Games Raises $30M!
Istanbul-based casual studio TaleMonster Games, founded by former Peak Games veterans, has secured a $30M raise from undisclosed investors.
🦄 Netflix Quietly Became a Top-Tier Game Publisher Overnight
So… Netflix really went and bought Warner Bros. Discovery for 80-something BILLION dollars, and tucked inside that megadeal is the entire WB portfolio.
😶🌫️WB Deal? Netflix wanted the prestige assets. Paramount? Entire EMPIRE.
Paramount just went full Doctor Evil and said “100B DOLLARS MWAHA” with a hostile takeover bid for Warner Bros, basically stepping in front of Netflix & saying not today sunshine.
🤟🏻 Static Boards, Moving Parts: Inside Hybridcasual Dynamism
Hybridcasual Puzzles that keep the physical clarity of static puzzles but inject just enough system-level movement to feel alive.
That space already belongs to games like Hexa Sort, Block Blast, and Block Jam 3D, and these “hybrid” Hybridcasual Puzzles are often outpacing pure static titles.
🇻🇳 Flappy Bird to Falcon: How Hanoi Engineered a Global Game Factory
Vietnam became the world’s #1 Mobile Game exporter. The story of how that happened starts with a guy who wanted to quit
🧩 Unico Studio Just Quietly Built a Puzzle Empire
Turkish Studio Unico just crossed 1.6B downloads & 750M Web Plays.
Recent reports suggest Saudi Arabia is feeling a capital pinch after buying Scopely & EA ($61B!).
🇯🇵 Supercell AI Lab Tokyo after SF
Maybe getting rid of all these EU Regulations on AI and getting the best out of AI? Lots to do from Agents to Automations?
🌎 Why Mobile Games Dominate Asia in 2026
Mobile gaming remains the biggest market in Asia and all signs point to 2026 being no different.
Thank you for reading, really.
It’s fully FREE!
Feel free to pass it on to a friend, it’d make my day. 🕺🏻