Mobile Gaming Today: June 24
🔥 What's HOT?
Moin, Selam, SALUT 👾
Without intro - HERE WE GO!
🤟🏻 Highlights!
🇹🇷 Complete Guide to Turkish Government Grants & Seamless Setup
Are you a mobile publisher looking to maximize your growth and cut costs?
Turkey is quickly emerging as a top destination for publishers, thanks to a unique package of government incentives that can dramatically reduce your operational costs and boost your global competitiveness.
⭐️ Google Quietly Launches Its Own Instant Games App
Google has discreetly rolled out a standalone Instant Games app, serving as a dedicated home for YouTube Playables, the HTML5 game catalogue introduced within the YouTube App in 2023.
Games featured in the app, according to Google Play screenshots, include popular titles like Om Nom Run (Zeptolab), Stack Bounce and Crazy Caves (Gamesnacks), as well as Chess Classic, 8 Ball Billiards Classic, and Cannon Balls 3D (Famobi).
⭐️ DTC is quietly rewriting the rules of mobile growth.
With Apple loosening its grip on iOS payments, here’s what I see coming.
🧩 The puzzle market might be a red ocean, but it’s far from exhausted.
The puzzle market might be a red ocean, but it’s far from exhausted. Yes, competition is fierce. But there are still plenty of underused mechanics waiting to be explored. And both veterans and new entrants are quietly proving it.
🇺🇸 Trump Extends TikTok Ban Deadline Again. Is It Even Legal?
President Donald Trump signed an executive order giving TikTok another 90 days to continue operating stateside, as his administration scrambles to secure a deal that would bring the viral platform under American ownership.
3rd extension since Trump took office, and legal experts are raising eyebrows.
😶🌫️ It’s challenging to capture user attention in mobile gaming.
Almost 500,000 mobile games in app stores, with roughly 10,000 new releases each month.
💸 Top Mobile Gaming Companies by Revenue Per Employee
Turns out the top gaming company by revenue per employee isn’t King, Playtika, or Scopely.
💵 Game Investments
🇬🇧 £30M Games Growth Pack by UK Government
The UK Government has introduced a £30 million Games Growth Package to enhance the global competitiveness of the country’s video games sector.
The initiative includes £10 million annually for three years to support early-stage studios, primarily through an expanded UK Games Fund that will assist emerging developers in bringing their games to market.
⚡️ Next Era of Casual Games: Mavis Games raises $2M seed investment from Habby
Hybridcasual publisher Habby has invested $2 million into Mavis Games, a mobile game studio based in Istanbul and founded in 2018. The funding will be used to expand Mavis’ team and boost both its production and marketing capabilities as the studio aims to scale its portfolio and push creative boundaries in casual games.
Mavis previously partnered with Habby on titles like Easy to Learn and Slide: Block Puzzle, the latter being a key release that helped Habby solidify its market presence.
🤟🏻 Sensor Tower Acquires Playliner to Expand Mobile Games Data
Sensor Tower acquired Playliner, a Finland-based analytics company specializing in Live Operations (Live Ops) data for mobile games. The acquisition strengthens Sensor Tower’s position in gaming analytics by providing deeper insights into how top games engage players and drive monetization through ongoing in-game events.
🇹🇷 Istanbul-based mobile game studio Bigger Games has raised $25M in Series A
Founded in 2019, Bigger Games is part of the rapidly growing Turkish mobile gaming ecosystem, known for delivering highly engaging puzzle experiences. With Kitchen Masters demonstrating strong early retention metrics, the new funding will be used to scale the game globally and further refine gameplay, as well as support team growth.
“Our mission is simple: redefine what ‘fun’ means in mobile gaming,” said CEO Hakan Ulvan. “We build emotionally resonant games where every swipe and tap delivers delight, mastery, and surprise.”
🔫 Backed by $3M, Nice Plans Studio aims to redefine mobile shooters, again.
Nice Plans Studio, the Cyprus-based team behind Tacticool—a $90 million mobile shooter with 30 million installs—is back with a new mission: to scale Ricochet Squad, a physics-driven 3v3 shooter built for mobile-first play and long-term engagement.
👉🏻 VC pitch is the game that two can play.
When you pitch to a VC, we ask lots of questions, but this is the game that two can play. Here is what you can ask to learn more about your potential partner.
I remember having my first startup almost run out of money on four different occasions.
⚡️ GameStop Locks In $2.25B to Power Its Post-Retail Transformation
More » InvestGame
⭐️ Mobile Game Marketing
😶🌫️ UA Without Burnout: Productivity Hacks That Actually Work
In today’s gaming industry, UA managers are juggling more hats than ever.
From the classic UA with “only” campaign management, to diving deeper into data, creatives, product topics, and navigating strategic initiatives. Even newly-acquired AI expertise is supposed to help us be more productive, not just with the current tasks, but in order to be able to deliver more.
👾 New Games on the Rise: Half June
Here are some titles debuting at the top of the charts!
💸 Kingshot launched just a few months ago, already 30M$ a month!
Fast fun, constant rewards, zero confusion: that’s how months turned into millions.
🦄 Carnival Tycoon: The $5M/Month “Idle Game” Social Casino Trojan Horse
Idle game making $5 MIL/month! 💸 Well, not exactly an idle game.
⚡️ Top 6 Android Games Making a Fortune From Ads
Do you ever look up at the night sky and wonder…What are the biggest ad-monetized Android games? And how much are these publishers making?
⚡️ Meta re-enables device-level data sharing with MMPs
You better get used to working with probabilistic data 😵💫
🔥 Top 10 Grossing Sub-Genres & Their Oligopoly Index
While monetary value is an important factor when choosing a sub-genre to enter, don’t overlook entry barriers — one of which is how monopolized the market is 🏆
$2B Later, Umamusume Pretty Derby Launches Globally!
After more than 4 years and nearly $2 Billion in revenue, Umamusume Pretty Derby is finally launching in the west this week on Thursday (26th) 😁 🐎 .
👉🏻 A new game just shook up the stagnant Top 10 mobile revenue rankings!
71% revenue from Japan shows the power of the home market advantage.
⭐️ Creative Strategy of Wittle Defender by Habby
36% of ads use “Just Started → 1 Month” progression
Reward/gacha unboxing mechanics in 18.2% of top ads
81.8% showcase multiple characters to emphasize collection mechanics
Wittle Defender: Will Habby’s New Game Become a Hit?
🧩 Puzzle & Dragons: $5 Billion Made, 0 Influence in the West
GungHo last month released Puzzle & Dragons 0. It seems not everything is going as expected for a company that released the original Puzzle & Dragons with $5 billion revenue on 60 Mil. downloads 🤔.
👾 Bitlife’s Aggressive Interstitial Monetization Strategy
Over the last 30 days, it has generated $3 million in IAPs, and I estimate an additional $3.6 million in ad revenue.
Next Big Ad Network: Whatsapp?
WhatsApp is no longer just a messaging app; it’s entering the Ad Tech Arena, and quietly positioning itself as Meta’s next multibillion-dollar ad monetization engine.
With 1.5 billion users globally, WhatsApp is now rolling out 3 new ad formats.
🌿 Game JOBS: June 21
Jobs of the Week & Hope for the industry.
Love & Support - We’re MOBILE GAMING 🤟🏻
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Cya next week!