Sort Express Level Deconstruction (1-100)
Full 100 level breakdown with raw data
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Turkish Studios 🇹🇷
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Solid Breakdown with REAL DATA!
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So, what do you see when you look at this list?
Yep, this is the list of the top 15 highest IAP-grossing games in the Sort Puzzle / Goods Puzzle space, where the core gameplay revolves around items and shelves.
According to AppMagic data, of course.
But do you know what should really catch your attention here?
14 out of these 15 games were built by studios from East Asia, including Vietnam, Singapore and China.
There’s only one Turkish game on the entire list :)
Yep, Circle Games’ Sort Express 🇹🇷
And we can proudly say this too:
They’ve managed to achieve the highest IAP LTV in the entire subgenre!
Circle Games is a Turkish game studio founded in October 2024, led by Mustafa Özdemir, Mehmet Ay, Göktürk Balıkçı and Arda Özarslan, with backgrounds at Gram, Dream and Good Job.
They started developing Sort Express in 2024, and the game first hit the stores in February 2025.
The first time Circle Games really landed on our radar was in July 2025, when they announced their $7.25M seed round.
The round was led by BITKRAFT, with participation from a16z, Play Ventures, and Turkish VCs APY and e2vc.
It’s now been a year since that investment, and during that time, Circle Games has finally started scaling the game.
So far, they’ve generated more than $3.5M in IAP revenue.
They’re following a heavily US-focused growth strategy and are currently hovering around the $750K monthly IAP revenue mark.
One of Sort Express’ biggest strengths is that it comes from a country with some of the deepest know-how in getting players to spend in puzzle games.
So how do you actually get players to spend?
Well, of course, through the psychological impact created by cleverly designed chains of levels :)
For the Full Deconstruction of Sort Express’ First 100 Levels: 👇🏻
